The chart below is based on a global survey by Statista (n=31,726) of internet users on their attitudes towards …
- Acceptance of advertising
- Acceptance of using personal data in making advertising more relevant
A couple of very interesting things to note
- Advertising is mostly acceptable in major economies. It’s the use of personal data that is at question.
- The biggest economies are more relaxed vs the smaller ones.
- China is the most open.