Appetite for Advertising

The chart below is based on a global survey by Statista (n=31,726) of internet users on their attitudes towards …

  1. Acceptance of advertising
  2. Acceptance of using personal data in making advertising more relevant

 A couple of very interesting things to note

  1. Advertising is mostly acceptable in major economies. It’s the use of personal data that is at question.
  2. The biggest economies are more relaxed vs the smaller ones.
  3. China is the most open.

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